how we work together

You pay. Or we do.

Two ways to get your software built. In both of them, you own it.

// side by side

Almost everything is identical.

One row is different. That row is the whole decision.

Almost everything is identical.
	You payA fixed fee, agreed up front	We investWe build it for nothing
	Both doors
Who owns the idea	You
Who owns the company	You
Who owns the code	You, in your repository from day one
NDA	Signed before you describe anything
Who builds it	The three founders, in-house
How often you see it	A working demo every week
If you walk away	You keep everything built so far

What it costs you	A fixed fee, agreed before a line is written. Nothing after that, ever.	Nothing to build it. Once it earns, 20‎–‎40% of net revenue — or an equity stake instead. You choose which, before you commit.

Both doors

Who owns the idea: You
Who owns the company: You
Who owns the code: You, in your repository from day one
NDA: Signed before you describe anything
Who builds it: The three founders, in-house
How often you see it: A working demo every week
If you walk away: You keep everything built so far

You pay

A fixed fee, agreed up front

What it costs you

A fixed fee, agreed before a line is written. Nothing after that, ever.

We invest

We build it for nothing

What it costs you

Nothing to build it. Once it earns, 20‎–‎40% of net revenue — or an equity stake instead. You choose which, before you commit.

// the second door, in full

The part people are afraid to ask about.

Every term below is written into the agreement. The page and the contract say the same thing.

What we take: 20‎–‎40% of net revenue — what the product earns after payment fees and direct running costs — or an equity stake instead. You choose which. The exact number is agreed in writing before you commit to anything.
When we start taking it: Only once the product earns. If it never earns, we are never paid. That risk is ours, not yours.
Buying us out: Whenever you want. The price is a formula written into the agreement — not a negotiation you have to win later.
What we never take: The idea, the company, the code, the accounts, the customers. We hold a contractual right to a share of income. We do not hold a claim on your business.
If you stop the build: You keep what we made and owe us nothing. One exception, said here rather than buried in a clause: if you later launch that work — with us or with anyone else — the share applies as though we had finished it.
Whether anyone finds out: Only if you want them to. We do not put backed products on this site unless you ask us to. Investors and acquirers will see the agreement during diligence, so plan to explain it — that is normal, but it should not surprise you late.

This is a summary. The agreement is longer, and the agreement governs.

// before you tell us anything

We build our own products too. That is a conflict, so here is how we handle it.

We own and run a family of software products. If your idea sits close to one of them, we tell you before you describe it — not after. If we already have something too similar, we say no at the door, and you have told us nothing. That costs us good ideas. We would rather lose them than have you lie awake wondering.

See what we already run

// honestly

When the second door is the wrong one.

You can fund it yourself

Then pay us. It is cheaper. A share of something that works costs far more than a fee.

Your margins are thin

Reselling goods, marketplaces, anything where revenue is nowhere near profit — a revenue share will hurt. We will tell you so before you sign.

It is a small one-off

A brochure site or a single tool earns nothing to share. There is nothing here for either of us.

You want nobody else attached

No third party in your contracts or accounts, at any price. That is a fair position. Take the first door.

// read it first

Ask for the contract before you send the idea.

You should not have to trust us in order to work out whether we are trustworthy. Ask, and we send the full agreement — the same one everyone signs, unedited. Give it to your own lawyer. Then decide whether to tell us anything at all.